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Paul Robinson's Rants

Posts tagged research

3 notes

*.99 no long optimal price point

EDIT: It seems this was an April Fool’s Joke. That a couple I’ve been taken in way, way, way after the 1st April. The clue was towards the bottom which I skim-read: demand and supply curves being the opposite of what we know they must be. Dammit!

I hate the £1.99/£3.99 style of prices. Pleased to read at the blog lined above then that:

Prices ending in .99 no longer have any advantage in consumer value perception, and do not lead to higher sales.

In fact, the new advice for the US is to charge $0.01 over the dollar and in the UK to charge £0.04 over the pound value. It increases sales volume, revenue and trust in the seller.

Filed under economics money business retail research

4 notes

AIDS vaccine goes to final stage of testing

Twenty years after HIV geneticist Bette Korber first began tackling HIV, her hard work—some would say “obsession”—may be finally paying off as she and her team gear up for the first round of human trials of an HIV vaccine.

Early tests showed powerful immune responses in animals and raised hopes around the world of finally achieving a scientific breakthrough in the AIDS health crisis.

The media is confused about this - some people are reporting it as an AIDS vaccine, others as an HIV vaccine. Even Bette Korber’s lab confuses it with the headline disagreeing with the story in their press release. It’s been a couple of decades now - we should have figured out which is which when writing about cures.

Click the headline above for more.

Filed under medicine research science hiv aids